Mystery Behind Hex168 Revealed
fiXXXer
Xbox Circle, NY
____________
New York (US):
Major Nelson has posted a press release uncovering the mystery behind the whole "Hex168" viral marketing campaign. In a nutshell, “The Sign of the Hex” was created by Microsoft and 42 Entertainment to be a fun, tongue-in-cheek contest to engage the gaming community in the weeks leading up to the launch of Xbox 360.
Xbox confirmed today the true nature of the mysterious online competition that has grabbed the imagination of web surfers and game enthusiasts across the Internet and spawned a flurry of message board activity.? Visitors to the site www.hex168.com are introduced to the fictional character “Dr. Jason Q. Lutz” (a specialist who has dedicated his career to analyzing the phenomenon known as “Hex 168”) and are enlisted as “fellow truth-seekers” in the quest to research and catalog this anomalous global occurrence.
In the spirit of the outlandish stories and farcical photos appearing in supermarket tabloid the “Weekly World News,” entrants are asked to submit photos or short videos capturing “manifestations of the power of hex” which are posted on the site for public voting. Entrants have until November 4th to submit entrees and voters have until November 7 to rate each individual evidence submissions as “Hexed or Not” and determine the semi-finalists.
A panel of pre-qualified judges will then determine the grand prize winners in each category. A total of 360 grand prize winners will be chosen from the competition.
Oct, 24 2005
fiXXXer
Xbox Circle, NY
____________
New York (US):
Major Nelson has posted a press release uncovering the mystery behind the whole "Hex168" viral marketing campaign. In a nutshell, “The Sign of the Hex” was created by Microsoft and 42 Entertainment to be a fun, tongue-in-cheek contest to engage the gaming community in the weeks leading up to the launch of Xbox 360.
Xbox confirmed today the true nature of the mysterious online competition that has grabbed the imagination of web surfers and game enthusiasts across the Internet and spawned a flurry of message board activity.? Visitors to the site www.hex168.com are introduced to the fictional character “Dr. Jason Q. Lutz” (a specialist who has dedicated his career to analyzing the phenomenon known as “Hex 168”) and are enlisted as “fellow truth-seekers” in the quest to research and catalog this anomalous global occurrence.
In the spirit of the outlandish stories and farcical photos appearing in supermarket tabloid the “Weekly World News,” entrants are asked to submit photos or short videos capturing “manifestations of the power of hex” which are posted on the site for public voting. Entrants have until November 4th to submit entrees and voters have until November 7 to rate each individual evidence submissions as “Hexed or Not” and determine the semi-finalists.
A panel of pre-qualified judges will then determine the grand prize winners in each category. A total of 360 grand prize winners will be chosen from the competition.
Oct, 24 2005
