Google's Growing Online Office

SEO Blog
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Does anyone remember how, less than a year ago, several commentators suggested Google was compiling a series of products that could emulate an online operating system?
At the time, Google steadfastly denied such rumors.
Yesterday, Google purchased Upstartle, the maker of a browser-based word processor called Writely.
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See Also:
Google accelerates war of Word with software giant
Microsoft 'Leaving Door Wide Open' For Google
Google Office in the offing
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Writely is an online word processor that enables multiple users to access and work on documents from any location. It can be used as a collaborative editing device and offers users online publishing options including the ability to convert Writely documents into "normal-looking web pages" or blog postings.
The acquisition of Upstartle, combined with other current and pending Google services poses a serious challenge to Microsoft's desktop oriented products. Google is clearly building a suite of branded, browser-based applications that contains several daily use products designed to capture users from Microsoft Office.
Mar 10, 2006